What do you need to know in order to decide
- If this service is for you
- If your goal or idea is ready for ripening
- What you are willing to give up so there is space for what you’ll gain
- How you would prefer to interact ( in-person, via phone, via email)
These are the questions we address in an initial conversation.
Then it is your goals and strategies, strengths and uniqueness that determine how we proceed. Every step is customized according to who you are, what you want, who your customers are and what they want.
Perhaps we have the following in common.
Coherence Congruence between who you are and everything that is created for you, so all parts mesh and project authenticity, and so you have no competition because no one else can make the claims that you make or project the kind of resonant messages you send.
Whole-brain approach Give up the limits of rational thinking; because data will never replace the power of a loving connection, lure of a beautiful idea or pull of an inner passion. Data will only reinforce a decision you or your customer have already made.
Connection The most important criteria for successful change are to create a sense of urgency and get 75% of your most important constituents aligned with your vision. Communication that connects---through conversational tones, inviting images, interactive experiences---invites the kind of engagement that will help to drive your initiative towards success.
Resiliency By creating the right product and communications mix, you will always have something to offer at a price someone is willing to pay, helping to mitigate financial peaks and valleys.
MetricsÂ By establishing your baseline today, and deciding what metric to track on a regular basis, you have concrete evidence of your progress, before, during and after your launch.
In order to change an existing paradigm, you do not struggle to try and change the problematic model. You create a new model and make the old one obsolete.Â BUCKMINSTER FULLER