AT LAST! A COPYWRITING AND BRANDING SERVICE DESIGNED EXCLUSIVELY FOR CREATIVE SOLOPRENEURS, ENTREPRENEURS AND SMALL BUSINESS OWNERS!
If your personal brand is missing; if writing your own promotional materials is a chore (especially when no one responds), if you want to expand your business without “selling out,” then read on…
Dear Creative Business Owner,
This new service has been developed for people like you who want sustainable growth for their business. There’s a good chance you’ve invested thousands of dollars developing your practice or business but perhaps you haven’t seen the rewards you need.
Deep down you know you have a prosperous business idea but are unsure how to drive it in this new economy. Everyone who navigates a path like yours has some key issues to face, like understanding what makes your service unique and finding the time to write the jump-start promotional materials your business really needs for connecting with today’s conscious consumers.
Maybe much of what you offer is an intangible or invisible service, so you struggle to find the words that express the spirit of what you offer. You may be reluctant to use your own words and fall back on the language of your suppliers or mentors or the modality you’ve trained in. Perhaps you’re wary of appearing too commercial and becoming something you’re not. Or have trouble seeing yourself as the expert others are seeking.
Welcome to Change Bistro! My name is Gail Glanville and I have a message for you! Your talents are needed now more than ever because…
There is nothing creative about hiding your gifts, feeling deprived or struggling for money.
In fact, it’s bad for everyone’s mind, body and spirit! If you aren’t able to share your message with the world, it’s not just you who lose out. All the people who are meant to benefit from your holistic business lose out as well.
I’m here to help you find the structure, words and compelling point of view that will turn your business from bland to sizzling. For years I’ve been helping artists, designers and holistic entrepreneurs bring their dreams to life, and I’d love to help you…in person or by phone!
Call Gail Glanville @ 401 619 4145, or email gail@changebistro.com
I began developing this new service after discovering the many ways solopreneurs and entrepreneurs limit themselves, how they misunderstand the talents that make them unique, how they lack the knack for attracting new customers in a changed economy or even understand what their brand really is.
I’m focusing on copywriting language and branding because that’s where the rules of marketing seem to be changing the most. It’s where I can be most helpful,not just because of my background in advertising, but because I've been immersed in the new world of neuroscience, quantumphysic,psychiatry andmarket research Here's where the new secrets are that will help you expand your business from the inside out.
Is this service for you? Perhaps! Do you resonate with any of these statements?
All the pieces I do are a part of a bigger thing though I’m not sure what that is. How do I structure my services to make a successful business?
First acknowledge you’re ready to move beyond a dollars-for-hours practice. Then find your throughline. Next, we’ll customize the three structures that help define your business.
- Preferred Organizational Structure—horizontal, circular?
- Preferred Delivery Structure—one-on-one, one-to-many, overlapping, radiating, viral?
- Preferred Product Structure—systematizing your materials gives you important protection for your intellectul property and gives your customers confidence in the integrity of your offer.
I find coming up with a throughline (a purposeful point of view) a challenge.
Yet finding your throughline is the one thing that will make your writing, marketing, public speaking efforts, well, effortless. By combining talent assessments and a guided visualization, you’ll get a head start on claiming your throughline in our very first meeting.
I’m not sure I want to DO healing work anymore. And the IDEA of organizing and spending time making it more lucrative makes me shudder. How to work through this?
Sounds like burnout to me. I invite you to g et help, get some repatterning work done, so old patterns and limiting beliefs won't hold you back. Women especially have an unconscious resistance to charging what we’re worth when part of our work involves Spirit and the invisible. The new idea: find your throughline, the part of your spirit that is meant to be expressed in the world today and bring it forward as a needed solution. You have the right to earn a good living. It’s not about what you deserve; it is about what you demand.
I struggle with self-inflicted worry, pressure, “never enough” tapes…never enough time, money, support, etc.
Some business writers say only about 20% of holistic entrepreneurs and coaches make a good living wage. Or 80%of entrepreneurs fail in the first three years. Even if those statistics are true in general, they don't have to be true for you. In fact, I’m here to help you become the exception. My first business was an SBA success story---I sold it after 8 years for 10 times my original investment. I know it can be done so let's begin by creating exceptional copy and promotional materials to bring your business to life. A few examples: Once you know how to write directly to the decision-making parts of the brain,your writing immediately becomes more effective. Once you bring relationship and emotion into your copy, subatomic particles align in your favor. That's a proven fact.There’s no reason for you to worry and stew on your own—the support you’re looking for is here.
What exactly might you expect from Change Bistro Copy Coaching? Together we’ll
DEMYSTIFY COPYWRITING
- Craft lapel-grabbing headlines
- Write for your customer’s buying styles
- Address what people won’t tell you
- Trigger the response you want from the customers you love
- Put you in the expert's seat
CLARIFY THE TRUE VALUE YOU BRING YOUR CLIENTS AND CUSTOMERS
- Identify your secret code and the throughline expression of your unique talents
- Define the unique idea people want to spend their money on and their time exploring
- Orient your language to the positive change you bring your clients instead of describing your qualifications or your service
- Find confident words to express yourself in public
SHAPE YOUR BUSINESS TO FIT YOUR THROUGHLINE
- Create a business structure you’re comfortable with
- Establish a model platform to support your talents
- Identify the products you need to fit your platform
- Target your hungry customers
- Create a new ROI:Your excitement!
BLOW THROUGH THE HIDDEN BLOCKS TO SUCCESS
- Release limiting beliefs, low self-worth, patterns of resistance and the inhibiting sabotage that hinders your expansion.
- Amplify your natural self-confidence
- Recognize and meet client objections head on
DEVELOP YOUR IDEAL FEE SCALE
- Confront the inner underearner and money embarassment
- Be fair to yourself; be fair to your client
- Request what you need to live well in body, mind and spirit
COMBINE ART AND SCIENCE TO GIVE YOU THE EDGE
- Mine the depths of neuroscience to pique your customers interest
- Use healthy psychology to meet people’s unspoken needs
- Discover surprising market research that positions you for success
- Take a cue from quantum physics about the importance of resonance
CRAFT THE EIGHT PIECES OF COPY YOU NEED TODAY
- Tagline: Unforgettable and consistent promise you keep
- Billboard: the short paragraph that goes at the end of all your articles, press releases, web copy, elevator speech.
- Headlines and email subject lines---the two most important words to consider
- Basic ad, especially for selling the invisible
- Flyer, Brochure or Sales letter for core product or special event
- Web copy, the more interactive the better
- Web 2.0 copy, one step at a time
- Convincing Testimonials
WAIT! AVOID COMMON MISTAKES
- Say no to burying the lead
- Say no to creating distance
- Say no to lack of focus and self-doubt
- Say no to falling in love with your copy
- Say no to hiding access or giving in to fear
- And no more underestimating how many times you have to reach your customer in a variety of ways to get the response you seek
Call Gail Glanville @ 401 619 4145, or email gail@changebistro.com
HOW OTHERS HAVE BENEFITTED
I walked away with a plan and some very solid words and actions that have meaning and energy for me. There was not a wasted minute in the process.
Gail has a talent for gently holding the container while the group unfolds and then brilliantly synthesizing and giving it life in words that jump
out at your market of clients. It was an exciting and fun process.
Bobbie Martin. www.bobbiemartin.com. Kansas City, MO.
Although I questioned my marketability, I hung in there until a shift happened. I found that when I didn’t give in to ideas that could be marketed
easily and stuck to the ideas that I had genuine passion about, a new approach emerged. Ultimately, I was encouraged to put my seemingly disparate
ideas into one website united by an overarching theme – to love your life. Voila! Almost immediately I felt greater integration and had a way to move forward,
think, write, and package various ideas. So now I am re-designing my own website, a newsletter and business ideas, some which might actually be “products”!
Deborah J. Rutt, PhD. www.theholdingheart.com. Near Biarritz, France
Thanks for the push. This is giving me a very tangible new service to broadcast. What I love about it is that it has such potential to open people's
eyes to the power of vibrational remedies—once you get the crowbar in the door--a whole new world opens up!
Tina Beneman. www.tinabeneman.com. Baltimore, MD
I was unsure how to develop my new practice in Resonance Repatterning and felt very confused about how to connect with those not reveling in their
"golden years.” Having completed the thought-provoking assignments, I have gained clarity on my core message---that elders have the power to celebrate
their life NOW. Gail's understanding of the process for change and the personal dynamics involved for her clients would benefit especially women who
feel called to express and manifest more of their true nature. I feel hopeful and purposeful in creating my brochure and an effective website.
I'm spreading the word for this unique opportunity.
Nancy Martin, www.nancymartin.com. Providence RI
COPY TIP: WHY CONFIDENCE SELLS NOW
Markets are changing. Your customers are changing. And advertising copywriting is changing from aspirational to soothing for the new Frugal Economy.
Market research proves that consumer anxiety levels are unusually high now and will remain so for some time. The right copy can provide an antidote
to all this anxiety because the very best antidote to anxiety is confidence.
Consider how your copy can exude confidence. By providing solid educational information, you establish a reputation of trust. This gives your customers
confidence that, by taking advantage of your products and services, they’ll be supported and will have invested their time and money wisely. To soothe
their anxiety, they want a long-term result for a safe and secure investment of their time and money. Your confident exchange of information makes them
feel more confident, hopeful and willing to buy!
Call Gail Glanville @ 401 619 4145, or email gail@changebistro.com
WAYS TO PARTICIPATE
How to begin Call for a free evaluation of your materials. Submit a copy draft, web copy and/ or printed brochure. We’ll evaluate the clarity of your message,
how it looks, feels and sounds, whether you’ve met the “four U’s” (Useful, Unique, Ultra-specific and Urgent) all good copy requires, and how your market is presently
responding. Then you’ll receive a recommendation for how we might take your business to the next level and beyond.
Copy Coaching, Strategizing, Editing, Writing.
By the hour $175 hour.
By the project. When you want to develop an event or new product and need sales materials, call for a consultation. Together we’ll come to an agreement on what’s needed and
what a reasonable fee might be for coaching, editing and/or writing.
Strategizing. Editorial strategy sessions before you start writing clarifies the objectives, style, voice and benefits to be conveyed.
Complete Copy Development and Identity Program from throughline to completion of 8 essential promotional pieces. The process takes place over two to three months, allowing time for new
ideas and language to fully develop. You’ll have questionnaires to complete, writing to practice and together we’ll bring your business to new life using client-targeted language that fits you and
your business like a glove. $5,250
NO RISK GUARANTEE
Your money will be fully refunded with no fuss if you find you’re not completely satisfied and confident with your results.
Gail Glanville
Head Changer
PS When you know your throughline, it’s much easier to write clear compelling copy. We can start bringing your throughline to life in our very first meeting.
FAQ’S
I’ve worked with copywriters In the past and never felt that I got what I wanted. How would this service be different? Finding your throughline makes all the difference. This process starts with a focus on who you are and what makes you unique, then on your customer and what you really deliver to them. By keeping the focus on your customer, your copy becomes much more engaging, authentic and compelling.
I’m not clear on how we would actually work together? My job is to elicit information from you and give you formulas to follow as you start to write about your business and educate our reader. Then I’ll edit your copy; together we fine tune it. I could write all of it for you, but have found that it’s more authentic if your voice is included. The more you write yourself, the more confidently you can use the language as you move forward.
This is an expense I hadn’t considered. How can I justify the investment? You might feel you can’t afford a service like this. I know others have felt that way. What they’ve found is that the service and support become a wise investment because you develop a clear focus for your work and your message. It’s rather like having your own private boutique ad agency. The questions you answer and the steps you take are those any good agency would initiate when they take on your account. All the information is yours to use forever.
I worry about spending my money on a service like this when I don’t have much money coming right now. Our deepest fear when we start out in business is that we’ll go bankrupt if we increase our debt levels too much. My advice: only contract for business development services when you have the income to cover the expense. I know this work can help you. That’s why I offer a low hourly rate; you can choose to pay in 15 minute increments of $44 for a consultation or copy review.
Do I have to do the whole program to benefit? No. Choose the ones you imagine would be the most important and start with those. This is not a linear process; it’s holistic. Anyplace you start with copy coaching will improve your business. And it’s often the best step you can take right now.
How much time does the complete program take? You can set your own timetable and weekly schedule. If you want to develop your own copywriting skills and expand your business, there are homework assignments that take about an hour each to complete. Once you start writing a longer format piece, you can plan on spending 10 – 20 hours to get it right. But a well-written brochure or sales letter like this can serve you well for many years. Web copy does take longer.
Can you give me an example so I understand better how I might benefit from copy coaching? Yes, here’s a brief before and after sample. The first piece of copy is taken directly from a client’s professional brochure. It’s Copy that Lectures. Notice how you feel when you read it and the degree of response you’re likely to give. Then continue on to the second example.
Before Copy Coaching
EMPOWERING PEOPLE TO EXCEL
We are passionately dedicated to empowering individuals to master life’s challenges. Everyone has his/her own unique needs. It is our belief that as people are empowered to master their life’s challenges, whether utilizing on-line information and tools, telephonic coaching, or community resources, they will excel. For information on creating a corporate wellness program that includes assessments, please contact Winds of Change for details.
COACHING AND GUIDANCE
Are you at a crossroads or looking for answers in your career, life or relationship? We can help you discover your answers, gain clarity on your life purpose, clear blocks and help you move forward with life.
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When you know your throughline and understand the real benefits your service offers to your market niche, you’ll be able to write a more compelling form of copy: Copy that Connects. Notice how you feel reading the paragraph below and gauge your likelihood to respond. Any difference?
After Copy Coaching
NEW PERSPECTIVE FOR LAID-OFF EMPLOYEES
No one likes the experience of losing a job or the feelings of disaster and hopelessness that result. Whether you’re an employer or someone who has recently lost your job, you might wonder what you can do to ease such a difficult situation…and do it fast!
Winds of Change can assist. With our proven 12-hour coaching and assessment program, you’ll switch from anxious to hopeful in less than a day. What you’ll find after participating in our De-Stress for Success classes is a world of opportunity much broader, deeper and more vital than anything you could have imagined. Networking, once a challenge, becomes easy and effective. Most participants move from a stressful crossroad in their career to living the life of their dreams.
As Suzanne D’Onofrio recently wrote: “Terry, you saved my life!”
............
IN SUMMARY, YOU WILL
- Know your customer benefits in-depth
- Create a clear and unique offer in 8 formats
- Write for results in any media
- Enjoy the experience!
Gail Glanville
I love the challenge of helping you create copy that connects in today’s frugal economy. The advertising world I grew up in has been turned on its ear. (You remember that world, the one whose mantra was “She who has the most toys wins!). Even the New York Times on NOv. 10, 2008, noted that "a major shift in consumer psychology spells an end to the aspirational (copy) that has dominated...for the last decade." Now we have a global economy plus neuroscience, spirituality and quantum physics to add to the mix, plus endless competition thanks to Google. We also have a new mantra: “Live simply. Honor the earth. Respect one another.” Writing copy that connects is a whole new game. I’m happy to teach you its secrets---for your success!
- Pioneering facilitator and communications expert with a Literature degree from Smith College
- Owner, facilitator and head changer at Change Bistro, coaching and holistic business development service where smart women bring their dreams to life through teleseminars, copy coaching and in-person Women’s Forums. A division of Bright Wings, LLC.
- Resonance Repatterning practitioner
Background
- Managing Director, Resonance Repatterning Institute LLC
- Entrepreneur: Owner of Sunbow Location Services, facilitating movie and TV commercial production companies.
- Madison Avenue: Account manager at J. Walter Thompson and Creamer, Inc.
- EBOOK: 27 Ways to Prevent Burnout and Live the Life you Love by Gail Glanville
- BOOK: Quantum Change Made Easy: Breakthroughs in Personal Transformation, Self-Healing and Achieving the Best of Who You Are by Chloe Faith Wordsworth with Gail Noble Glanville
Call 401 619 4145, or email gail@changebistro.com
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