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I love entrepreneurs (having been a successful one myself)! I know all about the struggles you face, especially when you want to launch something new that is close to your heart.

That's why I enjoy providing highly customized print and web copywriting designed to lift the forward momentum of your campaign or marketing makeover. Since I am also a certified energy psychologist, I ease you through any moments of doubt or resistance that might inhibit your momentum.

CUSTOM POSITIONING STATEMENT

Marketing teachers always ask if you can you describe your offer in 8 words or less, so that people remember you and want more. While it doesn’t exactly have to be 8 words, it does have to be pithy and specific. Here are some good examples. You might notice that these are also dynamite mini-elevator speeches.

The world’s most successful copywriter Bob Bly says “You know that junk mail that comes through your door every day? Well, I write it.” So that’s more than 8 words, but definitely evocative, memorable and clear.

Master blogger Seth Godin says simply “I write stories that spread.” Those 5 words capture exactly what he creates, the style of his writing, and also what he teaches. He likes to help people spread their ideas.

Jill Lynn Design specializes in web sites for “stylish” small businesses and solopreneurs. By inserting that one word “stylish,” she makes her claim stand out and specifically targets the kind of customers she wants.

Mine? Well, I love to help gifted women express their talents and put healthy money in their pockets. Healthy meaning a conscious way to earn money that isn’t draining or compromising but is deeply fulfilling!

Or to borrow from Bob Bly, I could say:

“You know how many gifted women hide their talents? Well, I set them free!”

Do you have a clear positioning statement like this, one that captures your core idea?

If you’d like some help, give me a call and together we can craft a statement that’s just right for you.

Here’s the truth: it’s really hard to write or talk about yourself effectively if you do not have this simple statement of purpose first and foremost in your mind. It defines your brand and benefits you the most when it’s always on the tip of your tongue.

Custom Positioning Statement:  I hour, 2 discovery meetings and 3 emails. A bargain at $105

YOUR IDEAL PACKAGE LIST

The best way to put more money in your pocket is to create a dynamic mix of products and/or services that deliver on your big idea, so you give your customer a choice of ways to engage with you.

Jill Lynn Design offers her market a 3-tiered package, which starts with a basic website design. Then she adds a social media component, and finally choices of collateral materials like brochures and business cards. Prospects see the full range of prices on her site and can choose exactly which package(s) they want before they even contact her.

I offer a sequential fulfillment package, from giving sessions that repattern away your resistance, to helping you create a positioning statement, a strong list of products and services, a clear and luminous Bio and finally, full-content website copy.

What do you offer? Wouldn’t you like to strengthen your relationship with your ideal customers, so they can take home more of your products and make their lives even richer?

I can help you decide if your list needs to be streamlined or expanded, build a range designed to improve your presence in the market, and take the worry out of charging too much or too little,

Ideal Package List 2 hours, 3 phone meetings and 4 emails, all for just $185

YOUR NEW BIO

When you are free of resistance and have your positioning statement and product mix ready, it is time to create a clear and luminous Bio. So when you’re ready to go to market, your customers have a way to get to know you before you get there, or before you ask them to buy from you.

This is your first and best chance to win their loyalty…the more of your personality that is expressed in your Bio, the better. It’s worth spending some time and money to make it just right. Also, you won’t have to scramble when you participate in other programs and the sponsors want your Bio. You’ll be all set!

Build a Better Bio: 4 hours, 3 phone meetings and 6 emails, for $255

CAMPAIGNS To launch exceptional changers and change initiatives, this service includes assessments, discovery, and crafting the platform that best expresses who you are in alignment with what your ideal customer desires. You receive and approve a completed platform document for your marketing makeover before I begin to write your collateral and/or website materials. 

STRUCTURE  This part of the process takes 4 – 8 weeks from initial discovery period to delivering completed content ready for submission to a graphic/web designer. Your fee includes original documents plus two revisions. Graphics and web development are not included. I recommend designers with whom I work closely. Their work typically takes another 4 – 8 weeks depending on the complexity of your campaign. You receive a contract with an agreed upon fee at the start of that project.

CONSULTING It is not unusual to create a new identity system and platform for someone, and find they have bumped up against old patterns of resistance. I am certified in a personal development system that helps you move past these stuck places, so that you “own” your new identity well before it is launched, and can market yourself with confidence. 

STRUCTURE  In person or by phone, this is a flexible service that can sometimes be accomplished in one meeting. When the resistance is more deeply felt, it is wise to create a consistent schedule of meetings over a period of time, usually no more than six weeks, so your inner makeover (and heart's desire) is utterly congruent with all your marketing materials and the promises you make.

COPY WRITING Nothing in business happens without first putting the ideas on paper so others can spend time with them and decide if the product or service will provide the change they seek.

I like to focus on copy that is not exploitative or manipulative but rather explore ideas that are expansive, uplifting and reflective of the client’s and/or product's essence.

So your readers may write (as one did to the owner of the www.unleashspirit.com site): “Congratulations on launching your inspiring site!!! What really touched me is how the work you’re describing is such an extension of how I experience you: compassionate, brave, empowering!!”

STRUCTURE  Whether we’re copywriting or copy coaching,creating an Action Plan, eNewsletter, print ad, YouTube video, brief billboard or extensive web copy, every word supports your change initiative by engaging the reader or viewer in ideas that further your message. We always focus on carrying your unique through-line perspective forward in ways that bring people into resonance with your essential message.

 

"Any individual or business will deeply appreciate the gifs you bring, your high intelligence, focus, business experience, wisdom and commitment." Chloe Faith Wordsworth, Scottsdale, AZ

"Thank you for the profound difference you have made in my life and the lives of others...thank you for changing the world, one woman at a time... one person at a time!" Angela Blackman, Port of Spain, Trinidad

"Just wanted to thank you for a great session. It's so comforting and confirming that you "get" me in such a small amount of time. It makes therapy effortless for me. With a great therapist I am a great client. Otherwise I can be quite resistant and judgmental. With you I can relax and go with you. That's a great talent you have." Harriet Gorodetsky, Providence, RI